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RJMetrics develops software to help online businesses measure, manage, and monetize better. Our products are used by business operators, investors, and advisors to better understand company performance and manage that performance to meet financial goals.

Team

Want to join our team? Check out our jobs page.

Robert J. Moore

Founder/CEO

Bob graduated from Princeton and wrote the first version of RJMetrics from his attic in Collingswood, NJ. Bob has also written guest columns for TechCrunch, licensed a Poker odds calculator to The Sharper Image, built a wildly popular AIM chatbot, helped design products for late-night infomercials, and opened on-stage for Vanilla Ice (seriously).

Jake Stein

Founder/COO

Jake graduated from Wharton and heads up sales, support, and new customer implementations. He started a landscaping business in high school and was the 44th ranked table tennis player under 21 in New Jersey. He once got a ride to lunch from Warren Buffett.

Chris Merrick

Engineer

Chris studied Physics at Princeton, and joined RJMetrics at the beginning of 2010. When he's not coding, he spends his time thinking about the company's software architecture. He worked as a roadie during highschool and college, and once smashed a guitar owned by a Grammy Award winning artist on stage. He also once beat the former 44th ranked table tennis player under 21 in New Jersey in a game of ping pong.

Bill Piel

Engineer

Bill graduated from U of Delaware a long time ago. For years, he co-ran a web development shop, working in his Philly apartment while wearing only boxer shorts. He has driven through 47 US states and the Baja Peninsula. He has eaten multiple grasshopper (chapulines) tacos. He was briefly in a Mexican jail ($50 bribe). He taught himself to program in BASIC at age 9. He has big drums in his basement that he plays sometimes.

Chris McBride

Engineer

Chris recently graduated from Villanova University with a degree in Computer Engineering. He has earned his pilot's license and is currently working on his instrument rating. His interest in technology started in 5th grade, when he set up the computer system for his family's business.

Charlene Chen

Product Manager

Charlene graduated from the M&T program at Penn. After consulting for companies ranging from oil shipping to online retail and gaming, she decided she was ready to be a student again (she is currently at Wharton pursuing her MBA). While it's been fun reliving her undergrad days, her love for data and analytics brought her to RJMetrics where she works on a number of marketing and user related projects. In her spare time Charlene lives up to most Asian stereotypes, reading comic books, watching anime, and playing games online (preferably math based).

Derek Mansen

Engineer

Derek is a recent graduate of the Software Engineering program at the Rochester Institute of Technology. His interests include programming, music, and abstract math. He started writing code in BASIC at an early age and hasn't looked back since. Look for him at late night concerts throughout the city and at various swing dance gatherings.

Connor McArthur

Engineer

Connor studied Computer Engineering at Villanova University. He spends his spare time learning about new technology, writing web apps for friends and campus organizations, and compulsively buying domain names. He once built a snow fort that stood two stories high, and holds the record for the most miles ever completed at his high school's charity relay (25!). He also enjoys golf, soccer and long walks on the beach.

Mark Licurse

Analyst

Mark graduated from Penn with a degree in Nanoscale Materials Science and Engineering. From there he moved to Albuquerque, NM to work for Intel in their defect metrology department examining metrics to flag statistically aberrant wafers and analyze defect trends, tool health, etc. He then returned to Penn to pursue a Ph.D. in Materials Science and Engineering. Excluding his love for physical activity, Mark is a stereotypical nerd who spends his spare time reading textbooks and fantasy books, as well as writing secret nanoscale messages using a focused ion beam (one of his 32 marriage proposals to his wife).

Gaston Burthey

Analyst

Gaston graduated from Wharton and works in business development. After receiving his degree in management, he spent a year and a half working in technology development within the Global Financial Institutions and Trade Services group at Wells Fargo Bank. Then, he decided to trade in the corporate scene for the startup experience and has no plans of turning back. He comes from a family of entrepreneurs and plans to start his own business one day. Until then, his interests lie in Caribbean vacations, good movies and good music. You can find him anywhere from Northern Liberties to University City enjoying the night life or good Philadelphia cuisine.

Cathy Lennon

Engineer

Cathy recently graduated from MIT, where she received a PhD in Mathematics. Before that, she did her undergrad at Columbia University, where she majored in Mathematics and Computer Science. She is interested in promoting women in science and engineering and also thoroughly enjoys riding, fixing, and cleaning her bicycle.

Yiannis Nicolaou

Engineer

Yiannis graduated from Drexel University with both Bachelor's and Master's Degrees in Computer Science. Prior to joining RJMetrics he worked as a Software Engineer with a company that specializes in casino management systems. Yiannis is originally from Cyprus where he picked up on Greek etiquette such as breaking plates and drinking ouzo. In his spare time he enjoys traveling, trying good food and taking strolls around Philadelphia.

Matt Monihan

UX Designer

Matt graduated from Drexel University with a degree in Business Administration and a concentration in Entrepreneurship. Prior to RJMetrics, he cofounded Jarvus Innovations, a software company in the Northern Liberties. In his spare time, he likes to go hiking, plays guitar, and rants obessesively about the future of 3D printing.

Company History

RJMetrics was founded in 2008 by Robert J. Moore and Jake Stein, colleagues at a leading technology-focused private equity and venture capital firm. The firm's target verticals ranged from enterprise software to e-commerce to online advertising and content. During their tenure, Moore and Stein recognized a common trait among the thousands of investment prospects they profiled: an opportunity for each company to extract actionable intelligence from the mountains of data they already possessed.

The team observed that most companies routinely examined some set of metrics but were unable to produce deep analyses, keep them current, or use them to inform business decisions. The human and financial resources required to build such systems were overwhelming, and the daunting universe of third-party business intelligence solutions lacked the simplicity and affordability required to make them worthwhile.

As investors and advisors, Moore and Stein worked with countless companies to build such analyses from the ground-up. The work they did shaped each company's core understanding of how their business truly worked, and those companies they assisted became poised to achieve higher profit margins, more stable growth, and an increased likelihood of a lucrative exit.

RJMetrics was founded to make these valuable insights accessible to any company that uses the Internet to do business. Our tools allow every online company, no matter the size, no matter the funding, to harness the power of their data and gain a competitive edge.

Learn More

If you are interested in learning more about RJMetrics you can learn How it Works, read the latest post at our blog, The Metric System, or sign up for our newsletter below.

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Contact Us

RJMetrics Inc.
1315 Walnut St.
Suite 1532
Philadelphia, PA 19107
Phone: 1-877-684-1394
Fax: 1-856-504-0230
Twitter: @RJMetrics

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